BUILDING A BUSINESS CASE FOR GERIATRIC CARE: LESSONS FROM THE FIELD

Sponsored by the Clinical Practice and Models of Care Committee

Moderator: Lisa M. Walke, MD, MSHA, AGSF

This symposium is intended for attendees who wish to operationalize geriatrics care models like Acute Care for Elders (ACE), AGS Co-Care: HELP and Age Friendly Health Systems (AFHS) at their own institutions. After an overview of the topics, the speakers will present case-based examples using the business model canvas as a starting point for collating the idea and using marketing strategies that are easily replicable in various university and community based medical institutions. Learning Objectives: (1) articulate components of the business canvas model to highlight the importance of geriatric clinical care in different institutions; (2) describe the components of a financial proforma that will define cost, revenue, and return on investment needed by geriatric care; (3) identify and list the key collaborators needed to sponsor the model to the executive leadership; and (4) design succinct presentations to showcase successes for scaling of the model to other sites.